CASE STUDY / 01PUBLIC HEALTH + COMMUNITY2023—2025

CONTENT STRATEGY · SOCIAL · EDITORIAL

Public health,
made human.

Campaign systems that turn complex, sensitive information into clear and approachable communication people can use.

Get Vaccinated Connecticut social campaign post

You Think You Know fentanyl education post

THE WORK

Clarity without losing the person inside the message.

I supported public-health and prevention organizations across Connecticut and beyond, creating and publishing content about mental health, recovery, substance-use prevention, vaccination, healthcare access, and community resources.

Each account had its own audience, tone, and established identity. The work required close attention to language, image choice, accessibility, and the emotional weight of the subject.

MY CONTRIBUTION

Strategy through
publication.

Content Creation

Created campaign graphics and social assets within established visual systems, adapting messages for different audiences and formats.

Image Direction

Selected and art-directed imagery for The Hub and selected You Think You Know content, matching each subject with an image that carried the right tone.

Social Publishing

Scheduled and published content, maintained calendars, and helped keep multi-campaign communication consistent and timely.

Editorial Writing

Researched and wrote long-form articles and newsletter content on mental health, online safety, prevention, and community well-being.

Credit note: The work below separates original visual creation from image selection and art direction. The Hub posts and selected You Think You Know pieces feature imagery I chose within existing campaign systems. All work was produced under the leadership of Daydream Communications founder and marketing director Katie Gallo.

01 / CAMPAIGN SYSTEMS

SELECTED SOCIAL CONTENT

Many subjects.
One human center.

From an urgent counterfeit-pill warning to a recovery story or a confusing healthcare bill, every post needed to meet people where they were. The visual language shifts across brands, but the goal remains consistent: earn attention, reduce friction, and make the next step clear.

AGENCY + CAMPAIGN CREDITS

Original leadership,
clearly credited.

You Think You Know

Created and founded by Katie Gallo. My contributions included image direction and social publishing within the established campaign.

VIEW OFFICIAL PROJECT ↗02

OK to Talk About It

Created by Katie Gallo, with Tracy Dwyer as creative director. My contributions included visual assets and social publishing under Katie Gallo’s direction.

VIEW OFFICIAL PROJECT ↗03

Get Vaccinated CT

Campaign work completed through Daydream Communications under founder and marketing director Katie Gallo.

VIEW OFFICIAL PROJECT ↗04

Boone County Alliance

Newsletter and communications work completed through Daydream Communications under founder and marketing director Katie Gallo.

VIEW OFFICIAL PROJECT ↗

The Hub post about American teenagers and mental health — THE HUB / IMAGE SELECTION + SOCIAL

The Hub post explaining the difference between CPTSD and PTSD — THE HUB / IMAGE SELECTION + SOCIAL

Recovery Friendly Workplace social post — RECOVERY FRIENDLY WORKPLACE

Recovery Happens Here testimonial featuring Katie — RECOVERY HAPPENS HERE

Get Vaccinated Connecticut social post — GET VACCINATED CT

Vaccination campaign post about protecting children before a playdate — GET VACCINATED CT

Office of the Healthcare Advocate post about medical bills — OFFICE OF THE HEALTHCARE ADVOCATE

Office of the Healthcare Advocate consumer savings story — OFFICE OF THE HEALTHCARE ADVOCATE

You Think You Know post about fentanyl — YOU THINK YOU KNOW / IMAGE DIRECTION + SOCIAL

You Think You Know post about counterfeit pills — YOU THINK YOU KNOW / IMAGE DIRECTION + SOCIAL

OK to Talk About It campaign asking how are you really — OK TO TALK ABOUT IT / VISUAL ASSET + SOCIAL

OK to Talk About It campaign about caring for your mental health for your family — OK TO TALK ABOUT IT / VISUAL ASSET + SOCIAL

ACCOUNT FEATURE / TOWN OF CHESHIRE

Small steps and healthier digital habits.

Community mental-health content built around direct, encouraging messages and approachable everyday imagery.

Town of Cheshire mental-health toolkit social post — TOWN OF CHESHIRE / MENTAL-HEALTH TOOLKIT

Town of Cheshire social post about self-worth beyond likes and follows — TOWN OF CHESHIRE / DIGITAL WELL-BEING

02 / LONG-FORM EDITORIAL

RESEARCH · WRITING · PUBLIC-HEALTH LITERACY

Beyond the
social frame.

Long-form work made room for nuance. These articles synthesize research, expert guidance, and practical resources while treating sensitive subjects with care.

MENTAL HEALTH

Men’s Mental Health and the Burden of Masculinity

A research-driven look at how cultural expectations shape men’s mental health, help-seeking, and access to support.

ONLINE SAFETY

Online Safety & the Rise of Sextortion

Practical guidance for families, built from current research and organized around prevention, warning signs, and response.

03 / NEWSLETTERS

EDITORIAL PLANNING · WRITING · DESIGN

THE THROUGHLINE

“Public-health communication works best when people can recognize themselves inside it.”

This body of work shows a flexible creative practice across strategy, design, writing, image direction, and day-to-day publishing. The subject changes, but the approach stays grounded in clarity, dignity, and connection.

WORK WITH ME ↗

CASE STUDY SUMMARY

Impact,
at a glance.

01ROLEContent strategy, writing, social content & visual direction

02DELIVERABLESCampaign systems, articles, newsletters & platform content

03SCOPEMulti-client public-health communications portfolio

04TIMELINE2023–2025